<normal>Considering your audienceThe first step towards effective page design is a clear understanding of your audience. Some of the points you should consider before beginning your page design are listed below:Where will my document be read?Physical environment is an important consideration; e.g. natural or artificial lighting, in a factory, at a desk in front of a computer with limited space. These factors should influence your choice of page and print size, binding, and the use of matte or glossy paper.Who is my reader?Try to write in a style that is appropriate for your audience and be careful not to use words or pictures that may cause offense.What is